ADVERTISING CAMPAIGN

ADVERTISING CAMPAIGN
ÖKK’s new image includes a new media campaign. Instead of relying on a safe world of images, ÖKK’s campaign draws on humorous comics. The comics imagine new illnesses against which health insurance cannot protect, because they are often caused by the process of getting health insurance itself. Their most common causes are irritating or poor service and the complexities of processing – none of which exist at ÖKK. The campaign consists of various subjects for posters and ads and will also be shown in TV adverts.